Source: Gasgoo Author: Ramy
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According to Reuters, on March 19, Audi CEO Gernot Doellner said that despite the multiple challenges it will face this year, the Audi brand will still stick to its electric vehicle strategy.
Speaking to the media at an event in the German city of Ingolstadt, Doellner said Audi remains committed to launching the brand’s last internal combustion engine model in 2026, a date that has been set even though the specifics have yet to be finalised.
According to the German high-end car brand’s expectations, the profitability of electric vehicles will be equal to that of internal combustion engine vehicles by around 2030. However, Audi’s sales are likely to decline in 2024, partly due to the launch of new models. Typically, deliveries fall before a new model is launched.
According to the German premium car brand, it expects electric cars to be able to equal the profitability of internal combustion engine cars by around 2030. However, in 2024, Audi’s sales could fall, partly due to the launch of new models. Typically, deliveries fall before the launch of a new model.
Image source: Audi
After a two-year delay, the Q6 E-tron, a pure electric SUV model jointly developed by Audi and Porsche, will begin accepting reservations this month and begin deliveries in the first quarter of this year. The A6 model, which is also electric, as well as the A5 and Q5 internal combustion engine models will also be launched.
Audi’s chief financial officer Juergen Rittersberger spoke of a “transition year,” saying 2024 will be more difficult than 2023. Audi’s cash flow will fall to 2.5 billion to 3.5 billion euros ($2.71 billion to $3.79 billion) this year, in part due to looming investment in new vehicles. According to Audi’s forecast, its revenue this year will be between 63 billion and 68 billion euros, lower than last year’s data, while return on sales will be between 8% and 10%. Last year, the brand’s return on sales reached 9%.
In addition, Ritersberger said there will be other bottlenecks. However, Ritersberger also said that Audi has launched a tightening plan to achieve a 14% return on sales target, including increasing sales and reducing product costs, but he did not disclose details.
