Source: Gasgoo Author: Xing Yun
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According to foreign media reports, in January 2024, European electric vehicle sales were boosted by about 25% year-on-year, and considering that incentives have been eliminated or reduced in many European countries, this achievement can be considered a very positive sign.
Relevant EV sales data show that 198,993 electric vehicles were registered in Europe in January, a 25% year-on-year improvement, with a market share of about 20%, compared to 17% a year earlier. Among them, sales of pure electric vehicles amounted to about 120,500 units, a 29% year-on-year improvement, with a market share of 12%, while sales of plug-in hybrids amounted to about 78,500 units, a 23% year-on-year improvement, with a market share of 8%.
Image source: Tesla
Top electric model sales in Europe in January
- Tesla Model Y: 11,425 units
- Tesla Model 3: 6,479 units
- Audi Q4 e-tron: 4,979 units
- Skoda Enyaq iV: 4,816 units
- Volvo XC40: 4,554 units (4,371 pure electric, 183 plug-in hybrid)
- Volvo XC60 PHEVs: 4,075 units
- MG MG 4: 3,544 units
- Ford Impala (Kuga) PHEV: 3,496 units
- BMW i4: 3,473 units
- Dacia Spring: 3,409 units
There were some changes in the European EV brand sales charts in January, with BMW in first place with a 10.3 % share and Tesla in second place with a 9.1 % share, but the company only has a small lead over Mercedes-Benz, another German premium brand.
January’s EV market share rankings by brand in Europe:
- BMW: 10.3 %
- Tesla: 9.1 %
- Mercedes-Benz: 9.0 %
- Audi: 8.3 %
- Volvo: 7.8 %
- Volkswagen: 5%
- Kia: 5%
- Peugeot: 4.8 %
At the group level, Volkswagen Group is in first place thanks to a 20.5% share; Stellantis is in second place with a 12.0% market share.
- Volkswagen Group: 20.5% (5% for the Volkswagen brand)
- Stellantis: 12.0 %
- BMW Group: 11.0% (10.3% for the BMW brand)
- Geely-Volvo: 9.6 %
- Mercedes-Benz Group: 9.5% (9.0% for Mercedes-Benz brand)
- Tesla: 9.1 %
- Hyundai Motor Group: 8.7 %
