Source: Gasgoo
Jeep’s new chief executive, Antonio Filosa, has been tasked with overhauling the off-road vehicle brand at a time when its shares in European has begun to decline. On top of that, in the United States , which is its biggest market, the market share is also declining.
Before becoming the new chief executive of the Jeep brand, Filosa helped Fiat Chrysler (FCA) and Stellantis succeed in Latin America. As the head of Jeep, Filosa accepted an interview with foreign media and he introduced his “Blueprint” to lead Jeep to double sales and grow profits.
Image source: Jeep
Filosa has a clear vision for Jeep. As the most popular brand under Stellantis, Jeep must become more universal around the world. Adding cost-competitive products in local market to the group’s plants around the world is the first step.
At the same time, new products will also help Jeep increase its sales, especially in the midsize SUV segment. It has already reached 4 million units a year in the U.S. market and that is equivalent to the annual sales of Germany or Latin America.
When it comes to electrification, Jeep remains to keep pragmatic. Filosa said Jeep’s next two major models, the Wagoneer S and Recon midsize SUV, will both be available in pure electric versions in global market. However, opportunities for internal combustion engine models may also arise. “If we don’t seize these opportunities, someone else will.”
