Matt Harrison, Toyota’s chief operating officer for Europe, said that this year’s sales of the Toyota brand and Lexus in the European market will reach about 1.17 million units, one of the best performances in the European market in recent years. Next year, Toyota’s European sales will continue to grow, and the growth will be driven by the new Toyota C-HR compact crossover, which has just gone on sale, the new Lexus LBX, which will go on sale next year, and the expansion of its commercial vehicle lineup.

According to the company’s forecast, Lexus LBX will add 25,000 units to Toyota’s total sales in Europe in 2024. The model will be Lexus’ cheapest model yet, with a starting price of The model will be Lexus’ cheapest to date, with a starting price of 32,990 euros in Germany.

In addition, Toyota will add the Proace Max large van to its commercial vehicle lineup in 2024 after expanding its supply agreement with Stellantis.The Proace Max has been redesigned to include the Peugeot Boxer and Opel/Vauxhall Movano, while Toyota’s model will include an all-electric version. Toyota says it will sell 140,000 commercial vehicles in Europe this year and hopes to expand commercial vehicle sales to 180,000 by 2025.

Harrison noted, “While we expect the market to be flat, we are very confident of continued volume growth [in 2024].” Entering 2024, Toyota will have an order book of about 300,000 units in Europe. Andrea Carlucci, the company’s head of product and marketing, said that “this year and next year, we will be constrained in terms of battery availability,” but that the problem is gradually easing.Carlucci cited battery availability issues as one of the reasons for the 21 % drop in European sales of RAV4 models this year .

According to market researcher Dataforce, the RAV4 lost its lead in the European midsize SUV market to the Volkswagen ID.4 and Skoda Kodiaq in the first 10 months of this year; Toyota Corolla sales were down 1.3 %, while the overall market grew 16 %. Toyota’s market share in Europe has fallen to 6.5 % so far this year, from 6.9 % last year, according to the European Automobile Manufacturers’ Association (ACEA).